The Reach Framework
Most membership organisations know how many members they have, what they’re worth and how many they need. The majority track event attendance, email opens and other touchpoints. But hardly any link them together to influence their communications.
The Reach Framework changes that. We bring together data, targets, member behaviour and emotional psychology to turn the data you already have into communications that speak to one person, not a list.
Delivered as a hands-on workshop with your team, we’ll build your own member map in the room so you walk away knowing exactly how to turn your comms into revenue.
How it works
The best way to learn is by doing. So The Reach Framework combines theory with hands-on practical application in the room, there’s no waiting until you go back to your desk. We’ll find the data you need, identify the stages your members go through and come up with a plan to put it all into action.
Reach - Level 1
In-person half day workshop
Investment from
£1250
Your team learns the three layers of the Reach Framework and how to read the signals you can find in your existing data.
Reach - Level 2
In person full day workshop
Investment from
£2500
We learn the framework and then build a working map of your audience, finding the data, discovering the gaps and contradictions so you leave with a clear set of next steps.
Why it matters
Every business is having to justify expenses right now, renewal isn’t guaranteed. The more personalised and effective your comms are, the more engaged your members are.
By the end of the day, you’ll leave buzzing with ideas, brimming with confidence, and ready to hit the ground running.
These aren’t static “sit and listen” days. They’re interactive, practical and a little bit challenging (in the best way). Every session is packed with real-world examples tailored to your team, so everything you learn can be put into action straight away.
If The Reach Framework helps you bring in one new member it’s paid for itself. Two, and you’re making money.
“Becky planned and delivered a fantastic day of training at our office. She managed to make the training relevant and useful to everyone and helped us to think in ways we hadn't before. I highly recommend Becky for copywriting and content development training.”
Laura Stephen Oadan, Head of Brand, ABTA
If you’re tired of ticking a box instead of engaging your members and growing revenue, book a free 15-minute call.
It costs nothing, but might change the game.
FAQs
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I prefer to run them in-person but understand it’s not always possible - particularly with remote teams.
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The Reach Framework is for all membership organisations. Whether you’ve got 100 or 1000 members, we’ll identify the triggers which decide on a comms pathway for that individual.
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We’ll focus on storytelling, building connection and relevancy. These are the foundations of all good writers so should help with the strategy behind writing.
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