Communications training that gets your team talking to people, not at them
In-house marketing teams are stretched.
Fewer people, more responsibilities, less time, more pressure.
Somewhere along the way your communications becomes just another to-do list task - rushed, delegated, and squeezed in between meetings with no thought about who’s really reading it.
We’ve lost our spark. Our creativity. Our drive.
Instead of strategising, we’re rewriting, briefing, editing. Over and over. On repeat.
The problem is everyone has content, it’s no longer a differentiator, but not everyone has impact.
The Reach Framework teaches your team to dig deeper. To consider not just who’s reading it, but where they sit in your funnel, how their emotions shape their thoughts and actions and how to pull all those threads together. It’s the layer most organisations miss, and that’s how you move from generic personalisation to talking to that one specific individual.
Most marketers have never been taught how to write. We just cross our fingers, rely on common sense, and hope it sounds good enough.
But what if your team had the skills and confidence to write with clarity, specificity and impact?
Fewer rewrites. More autonomy. Happier humans.
And you? More time to focus on the work that actually makes a difference.
“Becky planned and delivered a fantastic day of training at our office. She managed to make the training relevant and useful to everyone and helped us to think in ways we hadn't before. I highly recommend Becky for copywriting and content development training.”
Laura Stephen Oadan, Head of Brand, ABTA
The Reach Framework
What if we stopped thinking about our audience as one homogenous group, and instead realised they’re a collection of individuals with their own thoughts, feelings, emotions and motivations?
Once you start doing that, your copy becomes more impactful, sharper, it lands more easily and more often.
That’s where my copywriting training comes in.
I’ve worked with brands big and small to deliver workshops that don’t just teach writing, they change the way teams create content.
Time to stop. Think. And learn.
Reach - Level 1
In-person half day workshop
Investment from
£1250
Your team learns the three layers of the Reach Framework and how to read the signals you can find in your existing data.
Reach - Level 2
In person full day workshop
Investment from
£2500
We learn the framework and then build a working map of your audience, finding the data, discovering the gaps and contradictions so you leave with a clear set of next steps.
Copywriting Training Packages
Most of us were never taught how to write, we were told we work in marketing so we can figure it out. That means some teams need to go over the basics first.
Content Refresher
In-person 6-hour workshop
Investment from
£1500
Brand and tone of voice
SEO and keywords
Adapting content to different platforms
Editing
Layout and accessibility
Creativity
Interactive elements
For teams short on time but big on ambition, cover key topics in one action-packed session.
Bitesize workshops
2-hour online training sessions
Investment from
£500
Sessions on:
Brand and tone of voice
Adapting content to different platforms
Creativity
Ideal for quick bursts of inspiration or tackling specific content challenges.
How does it work?
We’ll start by figuring out what your team actually needs, the skills gaps, the sticking points, the priorities.
No two teams are the same, and neither are my sessions. By the end of the day, you’ll leave buzzing with ideas, brimming with confidence, and ready to hit the ground running.
These aren’t static “sit and listen” days. They’re interactive, practical and a little bit challenging (in the best way). Every session is packed with real-world examples tailored to your team, so everything you learn can be put into action straight away.
What if I need something else?
Maybe you’ve got a specific idea in mind or perhaps you love the idea of training but aren’t exactly sure what to focus on. Send me a message and we can find the right fit for your team.
FAQs
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I prefer to run them in-person but understand it’s not always possible - particularly with remote teams.
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Copywriting training is suitable for marketing professionals, content creators, business owners, and anyone looking to improve their writing skills to better engage audiences and drive results.
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You’ll gain skills to create high-quality, consistent content more efficiently. Teams learn to focus on strategy and creativity while AI handles repetitive or time-consuming tasks, helping you scale without sacrificing quality.
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Absolutely! Drop me a message and let’s talk about what topic your members are most interested in.
Now what? You tell me.
What do you want to do now?
Do you want to get started?
Do you want to see what I can offer you?
Or do you want to browse some of my blogs?
The choice is yours