Everyone has copy.
Not everyone has impact.
Anyone can create content in seconds, it’s not enough to be posting. You need impact, and that starts right here.
We're bombarded with copy all day, every day. You need to talk to your audience but to do that you need to stand out, be interesting and be yourself. In today’s AI packed world, how do you do that?
That's why I'm here.
So, what is a Communications Strategist?
A great question, and one I’m glad you asked. A Communications Strategist brings all the pieces together. Your existing copy, your audience, your future copy, your intentions, your goals and weaves them all together. So you bring your story to life with the right stories, messages and strategies at the right time.
Every word needs to make an impact in your audience’s mind. That’s why every vowel and consonant needs a purpose and needs to create a connection. Enter the Communications Strategist.
My job is to obsess over the what, when, why and how, so every single piece of copy has a role and guides your audience through their journey with you.
Working with me is about moving beyond ticking a box, and making sure that every single word you write has impact.
How do I build impact?
Long form copy
Everyone’s shouting. Everyone’s busy. That means you need to use your voice effectively.
Your long form copy has to have a purpose, a clear voice and a distribution system which means people engage with it.
Copywriting training
My Reach Framework teaches marketing teams how to bring together UX, buying psychology, intent and good writing to engage with your audience at every single touchpoint. Creating a seamless journey that turns unknowns into super fans.
Content strategy
Are you firing off content without thinking about how it fits into the bigger picture?
Successful content needs to be grounded in a strategy that reflects your current position, your capabilities and business goals.
My audit and strategy package does just that.
Introducing Becky, Communications Strategist
I’m Becky, an expert Communications Strategist. I live in Hampshire with my husband, 3 kids and 2 house plants. My passion is words. I love them. Reading, writing, mulling over a good synonym. There’s nothing better in my book.
Who I work with
I’ve been around the block a few times now which means I’m serious about who I choose to work with.
You get the best results from me if…..
You’re in it for the long game.
You want to start work now - not in 3-months time.
Your primary growth strategy is digital marketing.
You’re committed to content marketing and willing to try a different approach.
You understand their target audience(s) and have the relevant keyword research to hand.
You have tracking set up on your website and social media pixels.
Happy people
I work with the best, most lovely people out there, and thankfully they've got a few nice things to say about me in return.
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![Sarah Lisneuff, Ambition, is looking at the camera smiling.]()
Becky is an incredibly skilled and talented writer, she's easy to work with and always delivers great quality content. I've been really impressed with the work she's done for us.
Sarah Lisneuf
Group Senior Marketing Manager, Ambition -
![Dan Pope, Toro Recruitment, is smiling, he has short hair and beard. The image is in a circular frame with an orange border.]()
Becky has been a pleasure to work with and has consistently written engaging content for me. I love that her personality shines through her words.
Daniel Pope
Senior Director, Toro Recruitment -
![Glenn Southam, Meet Recruitment, is wearing a grey blazer. He's outdoors with trees in the background]()
Becky has nailed it for me for a number of months. If you need more content (and we all do) then speak to Becky because she can turn her hand to anything. Short-form, long-form, converting visual/audio media to written and lots more.
Glenn Southam
VP Insights, Success & Marketing, Meet -
![Steph King, Blue Sky PR, is wearing glasses, she's got short brown hair, and a floral top, smiling against a blue background.]()
Becky produced fantastic content for us, in a timely manner, with little to no edits needed each time. Becky has the ability to get tone of voice spot on, something we have struggled with in the past with external resources.
Stephanie King
Managing Director, BlueSky PR -
![Kane Watkinson is wearing a blue shirt against a dark background, smiling gently.]()
Becky is a great person to work with and highly recommended! Working relationships are vitally important for long term success and effective partnerships, and working with Becky is fun, collaborative and enjoyable. Couple that with her great eye for content, communication, and the ability to embed herself in a range of complex topics and industries, make her a go to partner!
Kane Watkinson
Partner, Woven -
![A woman with long hair smiling, wearing a floral top. There is a green circular border with the text "#OPENTOWORK."]()
I wouldn't hesitate to recommend Becky. She has crafted some fabulous copy for my website, in a much shorter time frame than it would've taken me. Becky is incredibly skilled at content writing and was a pleasure to work with.
Eleanor Dyer
Marketing Consultant -
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Becky worked on some content for a client of ours. She was absolutely amazing. The content she wrote was spot-on in terms of tone and wording, as was signed off straight away by the client. The whole process with Becky was smooth and easy - an absolute joy to work with.
Anna Bravington
Innovation Director, Oxford Innovation
Now what? You tell me.
What do you want to do now?
Do you want to get started?
Do you want to see what I can offer you?
Or do you want to browse some of my blogs?
The choice is yours