Want to win with AI? Train your team now
What You’ll Learn in This Post
Why you can’t leave your team to figure AI out on their own - and why training is essential.
Futureproofing your business starts with AI marketing training.
Understand why AI needs to be used intentionally especially for copywriting in marketing.
By the end, you’ll know exactly why training is a must have for your marketing team and what to consider when looking at your options.
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Not another blog about AI. I share your pain. In many ways I wish I wasn’t having to write about AI….again, but it’s fundamentally changing copywriting and that means we have to talk about it. AI is here to stay, it’s developing at lightning speed and the best way to position your team to succeed is to help them harness the power of AI.
Experimenting is great, but without a joined up approach to using AI in a business capacity you’ve got a team of rogue agents, and that’s not a good thing.
The way to win with AI? Talk about it, learn about it and train your teams to use it.
AI isn’t coming, it’s here
I was one of those people who put their head in the sand when ChatGPT first launched. I thought that if I ignored it then it would pass by and we’d get back to business as usual. As you might have guessed from the fact I’m writing this, I changed my mind.
AI has so many benefits, yes it has drawbacks and unknowns and needs to be used with caution, but for stretched marketing teams it can be a blessing. It can help streamline processes, it can be a sounding board, it can repurpose, it can summarise. All those little jobs that used to take half a day can be done in a few clicks.
The best marketing teams are already using AI. It’s embedded in their way of working, they’re finding more ways to utilise it and it’s changing the game. They’ve realised that AI isn’t something that’s coming in 5 years, it’s here already. Of course it’s developing and changing, but marketers need to realise that now is the time to jump aboard and figure it out.
The risk of falling behind
AI in 5 years will be unrecognisable to AI today. So imagine if you put off learning about it. The knowledge gap will become bigger and bigger with every update.
For a lot of people, me included, the knowledge gap already feels daunting. I’ve put countless hours into understanding what it is, how it works and how to use it, and I still become overwhelmed if I think about AI for too long. That’s why it’s not enough to assume your team will figure it out. If you don’t want them to fall behind, if you want to ensure an appropriate use and understanding of AI, then you need to invest in formal training.
Without formal training and the wider conversations that go along with it, the risk is falling behind. When that happens your competitors, who have a handle on AI, will breeze past you, waving as they go.
Your team are already using it…badly
Most organisations and marketers I speak to are figuring out AI on their own. They might have joined a webinar or free training session, but by and large their education comes from social media and playing with ChatGPT. I don’t know about you but that makes me nervous.
Whatever AI we incorporate into our work and our writing should be a conscious choice, not the first thing that’s been heard of. It should have a purpose and there should be support and training around how to use it - even if that tool is ChatGPT.
What happens otherwise is there’s a muddle of tools, confusion, duplication and no one really knows what’s going on. Work becomes stuck in personal accounts, privacy is breached through tools not being set up correctly. It’s all a mess. That’s before you even get to proficiency levels of your team members. Just because someone uses ChatGPT every day doesn’t mean they're using it well.
Self-taught AI isn’t good enough for ambitious companies.
Why training now pays off later
Right now everyone is in discovery mode. We’re all trying to unpick AI, what it is, what it can do and how we should use it. But as time passes the teams that get ahead are the ones who embrace AI and use it effectively.
Investing in training now, helps your team move through discovery mode faster. It aids understanding, boosts confidence and empowers your team to utilise AI the right way. That means as more developments and upgrades happen, they’ll be in a better position to adapt quicker. It’s a competitive advantage, plain and simple.
Training provides the foundation for future iterations to build on. Training now, positions you for future success.
What AI copywriting training looks like
One of the biggest areas marketing teams are using AI is copywriting. Now in an ideal world, I’d love for all copy to be written by humans, but I get it. Marketing teams are stretched, the pressure is on, resources are scarce. If there’s a tool that speeds up copywriting or does it altogether and it’s free? Brilliant.
But the sceptical part of me can’t truly celebrate. You see, I believe there’s a time and a place for AI and a time for human first. That’s where my AI copywriting training comes in.
We spend half a day looking at what AI is, how it works, what tools there are and the pros/cons. Then we look at your processes and where AI can slot in. Next up, we talk about AI copy. We look at the good, bad and ugly before delving into how to make the most of it. From prompt writing to repurposing to idea generation.
The aim of this training is for your team to leave fuelled with ideas backed up with the knowledge to make it happen. This isn’t about telling them to hit generate for everything. It’s about empowering them to pick and choose and be intentional in their AI copywriting to get all the best bits from AI, leaving the not great bits behind.
Are your team AI ready? Book in a call today to chat about your team’s setup and secure a date for your training course.
TLDR: The most successful marketing teams are embedding AI in their processes now. Without the right training you’re leaving that to chance which isn’t a solid business strategy.
